Senior Marketing Executive

• Conduct market research and analyze consumers' - shoppers’ insights, and competitors' movements.

• Analyze brand positioning and constraints.

• Build marketing strategies, plans, and processes. Conduct marketing campaigns, activities, and communication to improve revenue and build brand values.

• Cooperate with the sales team to build effective trade marketing policies and campaigns.

• Cooperate with the e-commerce team to support push sales and conduct media campaigns.

• Research and present new product ideas to the R&D team. Manage packaging design and printing.

• Monitor product distribution and consumer reactions.

• Establish performance specifications, cost and price parameters, market applications, and sales estimates.

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

• Oversee trends and ongoing marketing and advertising activities.

• Ensure the result aligns with the company brand’s direction, choices, and tactics.

• At least 3 years’ experience in the marketing executive field.

• Experience in the FMCG industry and various marketing touchpoints such as digital marketing, trade marketing, and events are advantages.

• Ability to develop marketing strategies, plans and execute.

• Experience in identifying target customers’ needs and devising effective campaigns.

• Excellent understanding and application of the full marketing mix.

• Strong analytical skills partnered with a creative mind.

• Data-driven thinking and an affinity for numbers.

• Good communication and time management skills

• Up-to-date with the latest trends and marketing best practices.

• Degree in marketing or a related field.

Benefits

• 13th-month salary and insurance.

• Salary increase.

• Attractive annual bonus based on work performance.

• Dynamic working environment.

• Team building, sports activities, travel, health checks, and company parties.