Lead Generation Specialist

Lead Generation Strategy:Develop and implement a comprehensive outbound lead generation strategy targeting SMEs, premium clients, and long-tail online sellers.Leverage company databases and data partners to build accurate and targeted lead lists.Design multi-channel lead generation campaigns, including email outreach, social media prospecting, and other outbound tactics.
Develop and implement a comprehensive outbound lead generation strategy targeting SMEs, premium clients, and long-tail online sellers.
Leverage company databases and data partners to build accurate and targeted lead lists.
Design multi-channel lead generation campaigns, including email outreach, social media prospecting, and other outbound tactics.
Tools & Platforms:Utilize advanced lead generation tools such as ZoomInfo, LinkedIn Sales Navigator, and Lusha to enhance lead quality and volume.Explore and recommend new tools and technologies to optimize lead sourcing and nurturing workflows.
Utilize advanced lead generation tools such as ZoomInfo, LinkedIn Sales Navigator, and Lusha to enhance lead quality and volume.
Explore and recommend new tools and technologies to optimize lead sourcing and nurturing workflows.
Lead Qualification & Handoff:Develop criteria and processes to qualify leads as MQLs, ensuring high intent and conversion potential.Collaborate closely with the sales team for effective lead handoff and feedback loop, optimizing the lead-to-sale journey.
Develop criteria and processes to qualify leads as MQLs, ensuring high intent and conversion potential.
Collaborate closely with the sales team for effective lead handoff and feedback loop, optimizing the lead-to-sale journey.
Campaign Optimization & Analytics:Continuously monitor and analyze lead generation campaigns to measure effectiveness and ROI.Use data-driven insights to optimize targeting, messaging, and conversion rates.Report on key metrics, including lead volume, conversion rates, and cost per lead.
Continuously monitor and analyze lead generation campaigns to measure effectiveness and ROI.
Use data-driven insights to optimize targeting, messaging, and conversion rates.
Report on key metrics, including lead volume, conversion rates, and cost per lead.
Cross-functional Collaboration:Work with the marketing team to ensure alignment with overall campaign messaging and brand consistency.Collaborate with sales and customer success teams to gain insights on lead quality and pipeline impact.
Work with the marketing team to ensure alignment with overall campaign messaging and brand consistency.
Collaborate with sales and customer success teams to gain insights on lead quality and pipeline impact.

Experience & Skills:3+ years of experience in B2B lead generation, preferably in a SaaS environment targeting SMEs and premium clients.Proven track record of executing successful outbound lead generation campaigns with measurable results.Proficiency in using lead generation tools, CRM systems (e.g., HubSpot, Salesforce), and marketing automation platforms.Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
3+ years of experience in B2B lead generation, preferably in a SaaS environment targeting SMEs and premium clients.
Proven track record of executing successful outbound lead generation campaigns with measurable results.
Proficiency in using lead generation tools, CRM systems (e.g., HubSpot, Salesforce), and marketing automation platforms.
Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
Knowledge & Abilities:Deep understanding of outbound lead generation channels, including email outreach, social selling, and content syndication.Familiarity with data enrichment, segmentation, and lead scoring methodologies.Ability to explore and implement innovative lead generation tactics and tools.Strong communication and collaboration skills, with a strategic mindset and a proactive approach.Ability to communicate verbally in English is a strong plus.
Deep understanding of outbound lead generation channels, including email outreach, social selling, and content syndication.
Familiarity with data enrichment, segmentation, and lead scoring methodologies.
Ability to explore and implement innovative lead generation tactics and tools.
Strong communication and collaboration skills, with a strategic mindset and a proactive approach.
Ability to communicate verbally in English is a strong plus.