SEO & SEM Marketing Specialist

SEO Strategy & Execution:Implement and optimize on-page and off-page SEO strategies to improve organic search visibility.Conduct keyword research and competitive analysis to identify growth opportunities.Collaborate with content creators to develop SEO-optimized content.Monitor and improve website architecture, internal linking, and user experience for better rankings.
Implement and optimize on-page and off-page SEO strategies to improve organic search visibility.
Conduct keyword research and competitive analysis to identify growth opportunities.
Collaborate with content creators to develop SEO-optimized content.
Monitor and improve website architecture, internal linking, and user experience for better rankings.
SEM Campaign Management:Plan, execute, and optimize PPC campaigns across platforms like Google Ads and other Search Ads platforms.Develop and manage ad copy, landing pages, and A/B testing for maximum conversions.Monitor campaign performance, adjust bidding strategies, and optimize ROAS.Conduct regular performance analysis and report on key metrics, including CTR, CPC, and conversion rates.Hire and manage content generation partners, or freelancers.
Plan, execute, and optimize PPC campaigns across platforms like Google Ads and other Search Ads platforms.
Develop and manage ad copy, landing pages, and A/B testing for maximum conversions.
Monitor campaign performance, adjust bidding strategies, and optimize ROAS.
Conduct regular performance analysis and report on key metrics, including CTR, CPC, and conversion rates.
Hire and manage content generation partners, or freelancers.
Native Ads & Affiliate Marketing:Plan and execute native advertising campaigns through affiliate marketing platforms (e.g., Taboola, Outbrain).Build partnerships with affiliate networks to maximize brand reach and lead generation.Develop and test creative ad formats for higher engagement and conversion rates.Track and optimize campaign performance across different channels and platforms.
Plan and execute native advertising campaigns through affiliate marketing platforms (e.g., Taboola, Outbrain).
Build partnerships with affiliate networks to maximize brand reach and lead generation.
Develop and test creative ad formats for higher engagement and conversion rates.
Track and optimize campaign performance across different channels and platforms.
Analytics & Reporting:Use tools like Google Analytics, SEMrush, and Google Ads Manager to track performance.Generate detailed reports on SEO, SEM, and Native Ads performance, including traffic, leads, and ROI.Provide insights and recommendations to improve campaign effectiveness and achieve business goals.
Use tools like Google Analytics, SEMrush, and Google Ads Manager to track performance.
Generate detailed reports on SEO, SEM, and Native Ads performance, including traffic, leads, and ROI.
Provide insights and recommendations to improve campaign effectiveness and achieve business goals.
Collaboration & Cross-functional Support:Work closely with the content, design, and product teams to align SEO and SEM strategies.Collaborate with the sales team to ensure lead quality and conversion tracking.Stay updated on the latest SEO, SEM, and native advertising trends, tools, and algorithm changes.
Work closely with the content, design, and product teams to align SEO and SEM strategies.
Collaborate with the sales team to ensure lead quality and conversion tracking.
Stay updated on the latest SEO, SEM, and native advertising trends, tools, and algorithm changes.

Experience & Skills:3+ years of experience in SEO and SEM, preferably in a SaaS or B2B environment.Proven track record of successful SEO campaigns, paid search advertising, and native ads.Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and PPC platforms (e.g., Google Ads, Bing Ads).Experience with native advertising platforms (e.g., Taboola, Outbrain) and affiliate marketing networks.Strong analytical skills and experience with data-driven decision-making.
3+ years of experience in SEO and SEM, preferably in a SaaS or B2B environment.
Proven track record of successful SEO campaigns, paid search advertising, and native ads.
Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and PPC platforms (e.g., Google Ads, Bing Ads).
Experience with native advertising platforms (e.g., Taboola, Outbrain) and affiliate marketing networks.
Strong analytical skills and experience with data-driven decision-making.
Knowledge & Abilities:Deep understanding of search engine algorithms, ranking factors, and best practices.Knowledge of keyword research, ad copywriting, and landing page optimization.Ability to interpret analytics and create actionable insights for campaign improvement.Excellent communication and teamwork skills.
Deep understanding of search engine algorithms, ranking factors, and best practices.
Knowledge of keyword research, ad copywriting, and landing page optimization.
Ability to interpret analytics and create actionable insights for campaign improvement.
Excellent communication and teamwork skills.