Performance Ads ( Growth Specialist)

Performance Ads Responsibilities
Manage and optimize advertising campaigns across key platforms, including the Shopify App Store, Google Ads, and Facebook Ads, to maximize app visibility, user acquisition, and conversions.
Continuously refine ad components, including keywords, ad copy, creatives, and audience targeting, to reduce cost per install (CPI) and increase return on ad spend (ROAS).
Develop and execute Google Ads campaigns (e.g., Search, Display) to expand reach and drive growth.
Implement Facebook Ads as needed, focusing on retargeting, custom audiences, and creative experimentation.
Monitor key performance indicators (KPIs), generate reports, and adjust strategies based on data-driven insights.
Growth Responsibilities
Analyze data to identify growth opportunities and optimize user acquisition, conversion, and retention.
Design, execute, and analyze A/B tests to evaluate marketing and product strategies.
Implement scalable growth initiatives based on data insights and testing outcomes.
Collaborate with product, data, marketing, and support teams to improve user experience, onboarding, and retention.
Provide recommendations to enhance product features and marketing strategies.

Experience & Skills
Proven experience (1.5+ years) managing performance advertising campaigns on Shopify App Store (or similar platforms), Google Ads, and Facebook Ads.
Hands-on experience with campaign setup, management, optimization, and reporting for Google Ads (Search, Display) and Facebook Ads.
Expertise in performance metrics (e.g., CTR, CPC, CPA, ROAS) and optimization strategies.
Advanced data analysis skills, familiarity with data querying tools (e.g., SQL) and analytics platforms (e.g., Google Analytics, Mixpanel)
Mindset & Qualities
Data-driven: Strong ability to analyze data, identify trends, and make performance-driven decisions.
Curious and proactive: Enthusiastic about exploring data, testing new strategies, and continuously improving campaigns.
Growth-oriented: Willing to learn and adapt to new advertising platforms and strategies to support the Growth team's goals.
Excellent problem-solving and critical-thinking skills.
Strong communication and collaboration skills.