Chuyên Viên Content Marketing

About the team and role
At CyStack, our Marketing team creates content that doesn’t just build brand awareness - it drives real impact and leads.
As a Content Marketing Specialist, you’ll craft compelling, data-driven content that educates our audience and converts them into customers. Working closely with security experts and product teams, you’ll develop materials that resonate with decision-makers, support sales efforts, and contribute directly to business growth.
You will
Develop, edit, and manage high-quality content (e.g., case studies, blogs, whitepapers, research reports, email campaigns) to establish CyStack as a cybersecurity thought leader.
Distribute content via multiple channels, including email marketing, Zalo, and website.
Implement SEO and content strategies to increase organic reach and drive lead generation.
Work closely with security researchers, engineers, and product teams to create accurate, engaging, and insightful content.
Support marketing campaigns by developing content for industry events, webinars, and product launches.
Manage and mentor a team of copywriters, ensuring content quality, consistency, and alignment with brand messaging.
Track content performance using analytics tools and optimize based on data-driven insights.

You may be a suitable candidate for this role if you
Have 2+ years of experience in content marketing, ideally in tech or cybersecurity.
Excel at writing, editing, and storytelling, with the ability to simplify complex cybersecurity concepts for different audiences.
Understand SEO strategy, including keyword research, on-page SEO, and tools like Google Analytics, Ahrefs, or Semrush to drive organic traffic.
Know how to distribute content effectively through email, website, and platforms like Zalo.
Can collaborate with engineers, security researchers, and product teams to create accurate, engaging, and valuable content.
Have a strong grasp of B2B marketing, understanding how content drives lead generation and brand awareness in cybersecurity.
Are data-driven, using analytics to track content performance and optimize based on insights.
Have excellent project management skills, able to handle multiple content initiatives, deadlines, and priorities.
It’s a plus if you
Have experience managing a content team or working with freelance writers.
Are familiar with cybersecurity concepts, frameworks (ISO 27001, NIST, OWASP), and industry players.
Have worked on social media content (LinkedIn, X/Twitter, cybersecurity communities).
Have created content for industry events, webinars, or product launches.