Social Media Specialist

Develop and execute comprehensive social media content strategies across various platforms (Facebook, Instagram, TikTok, YouTube, etc.) to enhance brand awareness and drive audience engagement.
Plan and implement social media advertising campaigns, optimizing for performance and ROI.
Create compelling and platform-specific content (visuals, videos, copy, etc.) tailored to target audiences.
Manage and engage with online communities, addressing inquiries and resolving issues promptly.
Monitor and analyze campaign performance, generate reports, and propose data-driven optimizations.
Stay abreast of emerging social media trends and technologies.
Collaborate with cross-functional teams (marketing, sales, customer service, etc.) to ensure campaign alignment and effectiveness.
Utilize basic graphic design tools such as Canva and CapCut to create high-quality visual content.

Bachelor's degree in Marketing, Communications, or a related field.
1-2 years of proven experience in a similar social media role.
In-depth understanding of social media platforms and their algorithms.
Proficiency in content creation, copywriting, and basic graphic/video editing.
Strong analytical skills and experience with social media analytics tools.
Ability to work independently and collaboratively in a team environment.
High level of responsibility, proactivity, and creativity.
Proficient in using basic graphic design tools such as Canva, Capcut.
Experience with social media advertising platforms (Facebook Ads, Google Ads, etc.) is a plus.