Content Planner (YouTube & Digital Media)

Mekonglink is a global technology solution provider that introduces advanced industrial technology to solve local problems in Asia-Pacific regions. Our YouTube channel, “Global solutions for your local problems,” focuses on showcasing innovative technologies, sustainable solutions, and industry-academia collaborations to drive meaningful impact. We are looking for a creative and strategic Content Planner to lead our YouTube content development, ensuring engaging, high-quality, and impactful storytelling.
Key Responsibilities
Video Scriptwriting & Storytelling
Write compelling and structured video scripts for YouTube, social media, and digital platforms.
Create engaging narratives that connect with the audience and align with brand messaging.
Apply storytelling techniques to make technical or complex topics easy to understand.
Content Strategy & Planning
Develop and execute a multi-channel content plan (YouTube, TikTok, LinkedIn, etc.).
Research and identify trending topics and audience insights to optimize content.
Work closely with the marketing and production teams to align content with business goals.
Video Production & Optimization
Collaborate with videographers, editors, and designers to ensure high-quality video content.
Understand basic video editing principles to optimize scripts for production.
Adapt scripts based on platform-specific best practices and audience engagement data.
Performance Tracking & Improvement
Analyze content performance and suggest improvements based on viewer behavior.
Optimize scripts and storytelling formats to increase retention and engagement.
Experiment with new content formats, including Shorts, Reels, and live videos

Experience & Skills
At least 1 year of experience in video scriptwriting, content planning, or storytelling.
Strong understanding of YouTube, social media trends, and multi-channel content strategies.
Able to write and communicate in English
Ability to translate complex topics into engaging, easy-to-understand stories.
Proficient in AI tools for content creation (e.g., AI-generated video, images, design).
Creativity, attention to detail, and a passion for digital content.
Nice to Have
Basic knowledge of video production, editing tools (Adobe Premiere Pro, CapCut, or DaVinci Resolve).
Experience working with B2B content or technology-related topics.