Digital Marketing Specialist

As a Digital Marketing Specialist in our team, you will:
Identify key trends and tools in performance marketing and social media marketing in order to develop effective digital approaches.
Develop and implement marketing strategies for the AI Ecosystem, including SEO and SEM strategies, to enhance brand awareness and drive product growth.
Plan, execute, and optimize SEM campaigns (e.g., Google Ads) to boost brand visibility and reach target audiences effectively.
Track and analyze the performance of marketing campaigns using analytics tools (e.g., Google Analytics, Ahrefs, SEMrush)
Research and analyze the AI market, staying up-to-date on industry trends and user needs to optimize marketing strategies.
Manage content across channels such as blogs, social media, and the website, ensuring alignment with SEO best practices to increase engagement and improve brand presence.

Educational Background: Bachelor’s Marketing, Business Administration, Communication, or a related field
At least 03 years of experience in Performance Marketing/Digital marketing
Strong analytical skills, critical thinking and communication skills.
Experienced with managing ROI/ROAS, improving consumer's retention is a plus
Experience with running performance marketing/advertising in global market is a big plus
Have knowledge about SEO, SEM, Google Analytics, Paid Channels (Google, Facebook, etc)
Experience in product development and monetization is a plus.
Result-oriented with excellent planning and organizational ability.
Multi-task several projects to meet deadlines.