Content Marketing Specialist (Up-To $5000)

Content Strategy and Planning
Be the market guru, identifying US customer trends, consumer preferences, and competitor move
Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in
Content Creation and Distribution
Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results
Analytics and Performance Optimization
Keep a keen eye on digital content performance and metrics, optimizing for conversions
Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate
Cross-functional Collaboration
Collaborate with Graphics and Video teams, and other creators to make visually impactful content
Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs
Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness

Work experience:
2-3 years of experience in digital/ product content marketing
Proven career advancement in digital/ product content marketing or holding an equivalent title in previous role(s)
Track record of digital/ product content creation
Experience in e-commerce/ facebook ads/ email marketing or as a retail/ e-commerce shop owner is a plus
Skills:
Copywriting in English/ graphic design briefing/ video briefing skills
Critical thinking and problem solving skills
Research, task management and collaboration skills
Presentation or training/ mentoring/ coaching skill is a plus
Other qualifications:
Customer-centric and proactive mindset
Aptitude for turning data into actionable insights
Passion for continuous learning and professional development
Ability to self-motivate and perform under pressure
A keen eye for detail