Content & Event Marketing Specialist

1.Content Marketing:
Content Strategy & Creation:
Develop weekly/monthly/quarterly content plans aligned with overall marketing strategies.
Create engaging content for multiple platforms: Facebook, LinkedIn, Website, Blog, Email, YouTube, etc.
Write PR articles, blog posts, promotional content, and product/service descriptions.
Develop video scripts, storyboards, and collaborate with designers and video editors.
Work closely with the design team to ensure visually appealing content.
Optimize content for SEO to improve search rankings.
Performance Tracking & Optimization:
Analyze content performance through key metrics like engagement, reach, CTR, and conversion rates.
Suggest improvements based on data-driven insights.
2. Event Marketing:
Plan and execute online/offline events such as workshops, webinars and conferences.
Collaborate with internal teams to develop event materials and promotional content.
Manage event communication before, during, and after the event to maximize audience reach.
Prepare scripts, speeches, and landing pages for event promotions.
Coordinate with partners, speakers, and attendees to ensure seamless event execution.
Analyze and report on event effectiveness to optimize future events.

Bachelor’s degree in Marketing, Communications, Journalism, Business Administration, or a related field.
Minimum 2-3 years of experience in Content Marketing, Event Marketing, or Digital Marketing.
Proven experience in creating high-quality content for blogs, PR, social media, and advertising.
Strong understanding of SEO, social media strategies, and online marketing tools.
Hands-on experience in organizing and managing events (workshops, webinars, live streams, etc.).
Exceptional writing skills with a creative and engaging style.
Ability to optimize content for SEO and increase social media engagement.
Proficiency in digital marketing tools such as Google Analytics, Facebook Ads Manager, Canva, and AI writing tools (ChatGPT, Copysmith, etc.).
Basic design skills (Canva, Photoshop) or video editing (CapCut, Premiere) are a plus.
Strong project management and teamwork skills with a proactive attitude.
Good English skills, especially in communication.