Performance Marketing Specialist (Google Ads)

We’re an innovative and experienced eCommerce agency dedicated to delivering impactful solutions. With a legacy dating back to 2006, On Tap is one of the longest-standing experts in the eCommerce space. As the first Magento Solution Partner in the UK in 2007—and among the first five globally—we’ve been at the forefront of digital commerce from the start.
Our expertise has since grown to include platforms like Adobe Commerce, Shopware, Shopify, BigCommerce, and more. At On Tap, we take pride in serving as trusted partners, helping businesses thrive in the ever-evolving digital landscape. In September 2024, On Tap officially joined the ecosystem of BSS Group - the trusted full-service eCommerce solutions provider, for strategic global expansion.
We’re looking for a Performance Marketing Specialist who will take the helm in driving impactful lead-generation marketing strategies and accelerate our growth globally.
Key Responsibilities
Performance Analytics: Utilize analytics tools to track campaign performance, generate insights, and produce detailed reports for stakeholders. Use data-driven insights to refine and improve campaign strategies continuously.
Paid Ads Management: Oversee the performance of paid advertising campaigns, adjusting strategies as necessary to optimize budget allocation and ROI.
Market research: Analyze target audiences, identify growth opportunities, and uncover market trends to inform strategic decisions.
Campaign Strategy & Execution: Design, implement, and optimize multi-channel marketing campaigns to generate leads.
Collaboration: Work closely with the Management Board and Marketing team to ensure a cohesive approach to achieving revenue targets.

Experience: At least 2 years of experience with proven results in performance marketing (Focus on Google Ads,...) , with a focus in English-speaking markets.
Attitude: Demonstrate a proactive mindset by actively providing suggestions, giving constructive feedback, challenging ideas, and continuously seeking improvements.
Skills: Good planning and organizational skills, with demonstrated expertise in developing and executing detailed PPC marketing strategies.
Communication: Excellent written and verbal communication skills in English. IELTS 7.0 or above.
Analytical Mindset: Proficient in managing, collecting, and analyzing data to drive actionable insights and optimize marketing performance.
Technologically Savvy: In-depth understanding of digital marketing tools and the latest marketing technologies. Experience with design tools and eCommerce platforms such as Magento and Shopify, is a plus.