FREELANCER- DIGITAL PERFORMANCE SPECIALIST (SEM/PPC)

Responsibilities:• Proactive management of all paid marketing campaigns to ensure business objectives and key targets are met and are on budget• Lead all SEM marketing initiatives with a focus on optimization, reducing CPC and driving growth• Build, set-up, research, execute, manage and optimize PPC marketing campaigns, including paid search, display, retargeting, e-commerce and affiliate...

• 5+ years of paid search marketing experience, including understanding of online trends, PPC platforms, CRO techniques and affiliate marketing• Experience managing large monthly budget campaigns ($50k+ monthly), setting up SEM and paid social campaigns (Facebook, YouTube, TikTok).• Excellent data analysis skills, with the ability to optimize funnels and measure ROI.• Excel/Google Sheet is...