Sales & Marketing Executive - B2B

1. Distribution & Sales Management
Build and manage a comprehensive distribution system in the assigned region, overseeing the allocation of territories to distributors, sales teams, retailers, and delivery teams.
Develop and execute sales and distribution strategies to meet business objectives, including market penetration, sales growth, and customer acquisition.
Collaborate with the Regional Sales Managers to align sales strategies and distribution systems with the company’s overarching goals.
Establish and manage distribution channels, including sales representatives, wholesale and retail stores, and route sales.
2. Customer Relationship Management
Engage with customers to confirm order details, ensure timely delivery, and maintain strong, long-term relationships.
Monitor customer satisfaction and address concerns to maintain high levels of service and client retention.
3. Order & Delivery Management
Accurately create and input orders, track delivery schedules, and manage related documentation, ensuring efficiency in line with a modern, flexible working environment.
4. Customer Visits
Conduct regular visits to partner locations (e.g., supermarkets, restaurants, hotels) to ensure product visibility and alignment with sales goals.
5. Delivery Support
Assist with delivery and logistics as needed, ensuring smooth operations within the fast-paced, agile environment of a startup.
6. Market Development & Trade Marketing
Propose and develop market development plans, focusing on new product launches, trade marketing activities, and promotional initiatives.
Conduct market research and data analysis to inform product positioning, promotional strategies, and pricing decisions.
Coordinate with distributors and sales teams to ensure flawless execution of marketing campaigns and product promotions.
7. Brand Management
Lead the development and execution of short- and long-term brand strategies, focusing on positioning, pricing, marketing communications, and overall brand identity.
Oversee the execution of integrated marketing activities, such as advertising, promotions, activations, and product trials, ensuring alignment with the brand's objectives.
Manage brand budgets efficiently to optimize ROI.
8. Product Development & Coordination
Work closely with the Product R&D team to develop new products that meet market demands.
Ensure alignment between the product catalog and the company’s strategic business goals.
9. People Management & Development
Lead, train, and develop the sales and marketing teams, fostering a culture of growth, collaboration, and high performance.
Set clear performance expectations, provide coaching, and ensure continuous feedback to maximize team effectiveness.
10. E-Commerce & Data Management
Manage e-commerce channels and product introductions, as well as customer service inquiries.
Collect and analyze customer feedback to ensure accurate profiles and inform future strategies.
11. Exhibitions & Networking
Represent the company at trade fairs, exhibitions, and industry events, promoting products and building relationships to expand the company’s network.
12. Sales & Performance Reporting
Monitor and report on sales performance, ensuring targets are met and exceeded by executing effective sales strategies.
Maintain accurate records in the CRM system, tracking business activities and interactions with customers.
Conduct site visits to customer facilities, identifying business opportunities for growth.
13. Sales Strategy Development & Implementation
Develop and implement strategies to acquire new customers and expand existing client relationships.
Align sales and marketing strategies with the company’s vision, fostering a youthful and creative work environment.

Experience: At least 3-5 years of experience in B2B sales and marketing, preferably in the FMCG sector
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Language Proficiency: Strong command of English (both written and spoken).
Industry Knowledge: In-depth understanding of the FMCG market and established relationships with distributors in the sector.
Marketing & Branding Expertise: Proven experience in product research and development, packaging, pricing strategies, and managing B2B customer channels and advertising communications.
Market Research: Ability to plan, organize, and implement market research, and effectively analyze results to inform strategic decisions.
Leadership & Team Development: Demonstrated ability to build and lead high-performing sales teams, providing training, guidance, and career development opportunities.
Analytical & Negotiation Skills: Strong problem-solving abilities, excellent negotiation skills, and the ability to manage complex customer relationships.
Technical Skills: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), and CRM software.
Independence & Collaboration: Ability to work autonomously while also collaborating effectively with team members to achieve company goals.
Travel: Willingness to travel as required for business needs.
Proven experience in sales, marketing, and distribution management, ideally in a similar industry.
Strong knowledge of brand management, market development, trade marketing, and promotional activities.
Excellent communication, negotiation, and interpersonal skills.
Strong analytical skills, with the ability to use data to drive decision-making and improve performance.
Ability to work under pressure and meet deadlines while managing multiple tasks simultaneously.
Design & Content Creation Skills: Ability to create engaging content, including graphics and articles, to effectively communicate brand messages.
Personality: Friendly, creative, highly motivated, and enjoys working in a fun and positive startup environment.
Negotiation Skills: Effective negotiation skills with customers and partners.
Transportation: Own a means of transportation (personal motorbike) and be willing to travel for customer visits and support deliveries when needed.