Assistant Brand Manager

Brand Strategy and Planning:Conduct market research and analysis to identify market trends, consumer insights, competitive landscape and opportunities for differentiation.Assist in Developing a comprehensive brand strategy and 6P’s marketing plan that encompasses brand positioning, messaging, and go-to-market strategies.
Conduct market research and analysis to identify market trends, consumer insights, competitive landscape and opportunities for differentiation.
Assist in Developing a comprehensive brand strategy and 6P’s marketing plan that encompasses brand positioning, messaging, and go-to-market strategies.
Product Development and InnovationAssist in the development of new products, collaborating with R&D teams and conducting market research to identify market gaps and opportunities.Work closely with cross-functional teams, including R&D, sales, Finance, and factory to bring the new ideas into life.Identify product features, packaging designs, and brand elements that align with the brand strategy and resonate with the target audience.Coordinate with suppliers and internal teams to ensure timelines and quality throughout the whole NPD process.
Assist in the development of new products, collaborating with R&D teams and conducting market research to identify market gaps and opportunities.
Work closely with cross-functional teams, including R&D, sales, Finance, and factory to bring the new ideas into life.
Identify product features, packaging designs, and brand elements that align with the brand strategy and resonate with the target audience.
Coordinate with suppliers and internal teams to ensure timelines and quality throughout the whole NPD process.
Marketing Campaigns (digital focus) and Activation:Develop and execute integrated marketing campaigns to launch the new brand, drive awareness and engagement.Plan, execute, and optimize digital marketing campaigns across platforms such as social media, search engines, email, and display advertising.Work with creative and content teams to develop engaging digital assets (e.g., videos, graphics, blogs, and ads) that resonate with the target audience.Manage the brand’s social media presence across platforms (e.g., TikTok, Facebook, Instagram)Create and curate content calendars, ensuring consistent posting and engagement with followers.
Develop and execute integrated marketing campaigns to launch the new brand, drive awareness and engagement.
Plan, execute, and optimize digital marketing campaigns across platforms such as social media, search engines, email, and display advertising.
Work with creative and content teams to develop engaging digital assets (e.g., videos, graphics, blogs, and ads) that resonate with the target audience.
Manage the brand’s social media presence across platforms (e.g., TikTok, Facebook, Instagram)
Create and curate content calendars, ensuring consistent posting and engagement with followers.
E-commerce and Online Sales Support:Support the development and execution of e-commerce strategies to drive online sales.Optimize product listings, promotions, and user experience on digital platforms.Monitor online customer reviews and feedback to identify areas for improvement.
Support the development and execution of e-commerce strategies to drive online sales.
Optimize product listings, promotions, and user experience on digital platforms.
Monitor online customer reviews and feedback to identify areas for improvement.

Bachelor’s degree preferably with a focus on Marketing, Product development, Communications, and/or Business Administration with excellent written & verbal communication skills in English & Vietnamese
2-3 years of working experience in the same role or similar scope of work
Good knowledge of social trends, digital trends, ecommerce, social marketing, media landscape
Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics)
Familiarity with e-commerce platforms and online sales strategies.
Open-minded, collaborative, can-do attitude & willing to take on feedback as steppingstones to progress.
Fast learning ability in an ever-changing environment; flexibility & adaptability with business needs; ability to perform under pressure in a dynamic, fast-paced environment