Senior Content Marketing

We are seeking a Senior Content Marketing Specialist with a strategic mindset, strong content creation skills, and deep expertise in e-commerce & technology marketing. You will play a vital role in shaping and executing Gearment’s content strategy. Your mission is to increase brand awareness, attract potential customers, and drive conversions across multiple channels.
Develop and execute a content strategy aligned with business goals to enhance brand visibility and customer acquisition.
Establish and enforce content guidelines to ensure consistency in tone, style, and messaging.
Create, edit, and optimize high-quality content across various platforms, including articles, blogs, brochures, social media, video content, handbooks, newsletters, digital ads, SEO content, and event POSM.
Audit existing content and analyze content performance metrics to drive continuous improvements.
Track, measure, and refine content strategies to increase ROAS for both organic and PPC campaigns.
Stay updated on market trends, customer insights, and competitor activities to inform content strategies.
Collaborate cross-functionally to ensure cohesive messaging and brand positioning.

3-5 years of experience in bilingual content marketing (Vietnamese & English), preferably in e-commerce or tech industries.
Detail-Oriented (OCD-Level Precision): Ensures high-quality, error-free content.
English proficiency: Minimum IELTS 6.5 or equivalent.
Strong storytelling & strategic content planning to engage and convert audiences.
SEO mindset and experience: Proficient in SEO content optimization expertise and keyword strategy understanding.
Digital media & advertising knowledge: Experience in creating content for Meta, YouTube, Instagram, LinkedIn, TikTok, and social media content performance tracking.
Email marketing experience: Familiarity with platforms like Mailchimp.
POSM & event marketing content experience.
Basic design skills: Ability to collaborate with designers to produce visually compelling content.
Branding expertise: Understanding brand positioning, messaging, and identity is a plus.