Chuyên Viên PR -Truyền Thông (PR-Communication)

MAIN ROLES:
This position will be in charge of Content Marketing Strategy and Media/
Press/ Celebs/ KOLs/ Stylist relationship management for Brands
RESPONSIBILITIES:
1. Communication Plan & Content Marketing:
• In charge of Communication Plan.
• Writing creative & inspired contents (Online and Offline) for website, social media channels, promotions, events, email marketing, SMS ads, ...
• Writing and editing PR articles, press releases.
• Develop and manage contents (including content writing, content presentation, image ideas) on all channels in the integration of content programs with brand campaigns.
• Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives
2. MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations:
• Liaison with the press to communicate messages from the brand.
• Building strong working relationships with members of the press and digital media.
• Writing and distributing press kits to targeted media
• Promoting news stories and new products / collections/ features of the brands to the media
• Creating the network of KOLs which can influence the conversation and build trust based on our targeted messages to the right targeted audiences
• Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a high engagement of suitable KOLS network.
• Ensuring the content & images of social media posts of celebs and KOLs will be in line with campaign key message, brand guideline as requested.
• Participating in event management, including launching events, press conferences, and promotional events.
• Manage PR aspect of a potential crisis situation.
3. Other Admin tasks:
• Communicate between partners and team to complete contracts, billings, etc
• Deliver reports, analysis, and other tasks as requested

Bachelor degree in Marketing/ Communication or related field
Additional skill:
• Fluency in both verbal and written English is preferred
• Fluent communication and presentation skills, both in verbal & writing.
• Organization, Planning Skill, Problems solved;
Experience (years of experience i.e: 3 years of experience in similar
position)
• At least 3 year experience in the same position in Retail Lifestyle, luxury
• Understanding of lifestyle retail industry.
• Good understanding of luxury brands and market players are advantage
Qualifications:
• Have knowledge about Brand DNA – communication deliver
(deliver right brand’s voice, style, & tone to right target customers)
• Editorial requires basic SEO understanding, content categorization, content
development, distribution, and measurement
• Having relationship with the network of Media, Press, KOLs,...
Personal qualities:
• Proactive with an eye for details, Good time management
• Positive Attitude, Hard Working, Quick Learning
• Customer focused and results oriented
• Responsible and be efficient with little supervision
• Passion for success
• Able to work under high pressure
Other special requirements (if any): Able to work under high pressure