Campaign Management Platform - MSB DF - 1M452

• Receive and evaluate requests from business departments to identify development needs.• Collaborate with development teams and relevant parties to articulate business requirements.• Conduct product testing during UAT and Pilot phases.• Provide consultancy on deploying digital marketing activities based on system features.• Lead the development and execution of comprehensive growth marketing strategies targeting RB,...

• Minimum 2 years of experience in Business Analysis, Digital Marketing, or equivalent roles.• Proficiency in deploying, integrating, or utilizing platforms such as Campaign Management Platform (CMP), Content Management System (CMS), Customer Data Platform (CDP), etc.• Knowledgeable about advertising platforms, digital marketing channels.• Familiarity with web/app analytics tools (e.g., Google Analytics, Google Tag Manager,...