Trách nhiệm
• Develop annual brand marketing and trade marketing strategy.
• Execute strategy into actions to deliver company target.
• Develop and/or adapt marketing assets from global to local version.
• Create effective and efficient marketing campaigns with the right marketing mix.
• Manage product Launch/Relaunch per global/regional projects.
• Develop product concept from local consumer insight and unmet need.
• Launch promotion in time with expected quality per plan.
• Create and monitor marketing content, price, and promotion guideline across channels.
• Lead for key customers Joint Business Planning (JBP) with stakeholders.
• Monitor and analyze competitors movement to react the competition.
• Conduct research to figure out business issue and opportunity.
• Retain, coach, and develop team capability and attitude towards company culture.
• Others, per company request.
Yêu cầu
The ideal candidate will have:
• Strong brand marketing background in manager level more than 3 years.
• Some experience in trade marketing related to price set up, promotion, and activation.
• Experience in developing marketing campaign with paid media.
• High motivation and energy to drive for best-in-class marketing and trade marketing performance.
• Very good communication in Vietnamese and English.