Branding Marketing Lead | MLABEL

Oversee creative content strategy & set up for brands on multi platforms.
Plan and implement social media strategies and execution that align with overall business goals (e.g., conversions, lead generation, awareness, etc.) on multi platforms.
To assist creative work regarding content planning and copywriting for always-on content and campaign.
Plan and execute the brand’s influencer strategy to drive awareness and conversion on multi platforms & campaigns.
Work with the other teams to make sure that the content brief, concept, and strategy are aligned.
Analyze, review, and report on the effectiveness of always on content and campaigns with quantitative data to maximize results and provide recommendations to improve social media strategies and campaigns.
Build and implement a social media content publishing calendar to manage content and plan specific, timely marketing campaigns.
Lead the creation and/or curation of relevant, original, high-quality content (for all channels and ads), including text, image, and video, to reach the brand’s target customers.
Work closely with the other teams to ensure timely & quality delivery of content planned.

Proven experience developing Marketing plans and campaigns.
Strong project management, multitasking, and decision-making skills.
Metrics-driven marketing mind with an eye for creativity.
Deep understanding of the media landscape, including digital platforms and traditional channels with a passion to stay on the pulse of new trends.
Ability to connect business objectives with media strategies and consumer insights to drive business results.
Team Collaboration: Experience working in a collaborative environment, with the ability to communicate effectively with team members
Adaptability: Comfortable with a fast-paced environment and flexible in handling multiple projects with varying deadlines..