Performance Marketing Specialist

1. Media Planning and Execution (40%):
Develop and implement effective media plans to drive online sales.
Collaborate with the Performance Executive to optimize ad spend and targeting.
Traffic and Conversion Optimization (30%):
Analyze performance data to improve traffic and conversion rates.
Implement strategies across online platforms like Meta, Google Ads, TikTok, and more.
2. Collaboration (20%):
Work closely with digital and ecommerce teams to ensure cohesive strategies.
Coordinate with creative teams to develop compelling ad content.
3. Reporting and Analysis (10%):
Monitor campaign performance and prepare regular reports.
Provide insights and recommendations for continuous improvement.
4. KPIs:
Revenue growth: Drive revenue growth through performance marketing channels
Conversion rate: Optimize campaigns to improve conversion rates across all channels
Return on investment (ROI): Achieve a positive ROI on all campaigns
Engagement: Interaction rates on social commerce platforms
Customer lifetime value (CLV): Increase CLV through personalized marketing and CRM / CDP management

Bachelor’s degree
Proven experience (2+ years) in digital media planning and execution.
Proficiency in Meta ads, Google Ads, TikTok Ads, and other online advertising platforms.
Strong analytical skills and experience with data analytics tools.• Ability to build and maintain dashboards for tracking performance metrics.
Excellent collaboration and communication skills.
Creative thinking with a focus on producing engaging and high-converting ad content.
Detail-oriented with strong organizational skills.
Ability to work in a fast-paced and dynamic environment.
Certifications in Digital Marketing Tools.
Experience in the retail sector or cross-border commerce is preferred.