Trách nhiệm
Key Responsibilities
1. Client Management
- Serve as the main point of contact for key clients, building and maintaining strong, trust-based relationships.
- Understand clients' business goals, challenges, and industry trends to provide strategic guidance.
- Proactively identify opportunities to grow accounts and expand agency services.
- Ensure client satisfaction by delivering high-quality work and meeting deadlines.
2. Strategic Leadership
- Develop and present integrated marketing strategies that align with clients' objectives.
- Collaborate with cross-functional teams (creative, media, digital, PR, etc.) to ensure seamless execution of campaigns.
- Provide strategic direction and insights to clients, positioning the agency as a trusted advisor.
- Monitor campaign performance and provide data-driven recommendations for optimization.
3. Team Leadership
- Lead, mentor, and inspire the account management team, fostering a collaborative and high-performance culture.
- Oversee the workload and development of Account Managers and Senior Account Managers.
- Ensure the team delivers exceptional service and meets client expectations.
4. Business Development
- Identify and pursue new business opportunities, including pitching to potential clients.
- Collaborate with the agency’s leadership team to develop proposals and presentations.
- Contribute to the agency’s growth by expanding existing accounts and acquiring new clients.
5. Financial Management
- Manage budgets, forecasts, and profitability for assigned accounts.
- Ensure timely invoicing and payment collection.
- Monitor project scopes to avoid overservicing and ensure profitability. Qualifications
1. Client Management
- Serve as the main point of contact for key clients, building and maintaining strong, trust-based relationships.
- Understand clients' business goals, challenges, and industry trends to provide strategic guidance.
- Proactively identify opportunities to grow accounts and expand agency services.
- Ensure client satisfaction by delivering high-quality work and meeting deadlines.
2. Strategic Leadership
- Develop and present integrated marketing strategies that align with clients' objectives.
- Collaborate with cross-functional teams (creative, media, digital, PR, etc.) to ensure seamless execution of campaigns.
- Provide strategic direction and insights to clients, positioning the agency as a trusted advisor.
- Monitor campaign performance and provide data-driven recommendations for optimization.
3. Team Leadership
- Lead, mentor, and inspire the account management team, fostering a collaborative and high-performance culture.
- Oversee the workload and development of Account Managers and Senior Account Managers.
- Ensure the team delivers exceptional service and meets client expectations.
4. Business Development
- Identify and pursue new business opportunities, including pitching to potential clients.
- Collaborate with the agency’s leadership team to develop proposals and presentations.
- Contribute to the agency’s growth by expanding existing accounts and acquiring new clients.
5. Financial Management
- Manage budgets, forecasts, and profitability for assigned accounts.
- Ensure timely invoicing and payment collection.
- Monitor project scopes to avoid overservicing and ensure profitability. Qualifications
Yêu cầu
Education & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8+ years of experience in account management within an advertising or IMC agency.
- Proven track record of managing high-value accounts and delivering successful integrated campaigns.
- Experience in leading and developing teams.
Skills & Competencies
- Strong strategic thinking and problem-solving skills.
- Excellent communication, presentation, and negotiation skills.
- Deep understanding of integrated marketing channels (digital, social, traditional, PR, etc.).
- Ability to manage multiple projects and clients simultaneously.
- Proficiency in data analysis and performance measurement tools.
- Strong leadership and team management abilities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8+ years of experience in account management within an advertising or IMC agency.
- Proven track record of managing high-value accounts and delivering successful integrated campaigns.
- Experience in leading and developing teams.
Skills & Competencies
- Strong strategic thinking and problem-solving skills.
- Excellent communication, presentation, and negotiation skills.
- Deep understanding of integrated marketing channels (digital, social, traditional, PR, etc.).
- Ability to manage multiple projects and clients simultaneously.
- Proficiency in data analysis and performance measurement tools.
- Strong leadership and team management abilities.
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