Content Marketing Strategist

Content Strategy & PlanningDefine and execute a comprehensive content marketing strategy.Research and maintain an SEO-driven keyword list to guide content production.Develop a content calendar aligned with marketing and sales goals.
Define and execute a comprehensive content marketing strategy.
Research and maintain an SEO-driven keyword list to guide content production.
Develop a content calendar aligned with marketing and sales goals.
Content Execution & OptimizationCreate and optimize high-intent BOFU content (landing pages, case studies, whitepapers, etc.) to improve lead conversion rates.Develop and distribute thought leadership content through blog posts, industry reports, videos, and podcasts.Work with designers and video teams to produce engaging multimedia content.
Create and optimize high-intent BOFU content (landing pages, case studies, whitepapers, etc.) to improve lead conversion rates.
Develop and distribute thought leadership content through blog posts, industry reports, videos, and podcasts.
Work with designers and video teams to produce engaging multimedia content.
SEO & Performance AnalysisAnalyze content performance metrics (organic traffic, conversion rates, engagement) and optimize accordingly.Conduct A/B tests to improve the effectiveness of BOFU pages and content assets.
Analyze content performance metrics (organic traffic, conversion rates, engagement) and optimize accordingly.
Conduct A/B tests to improve the effectiveness of BOFU pages and content assets.
Collaboration & PromotionPartner with the sales and marketing teams to align content with lead generation and nurturing efforts.Manage relationships with industry influencers, guest writers, and media partners to expand content reach.Repurpose content for different platforms and formats to maximize engagement.
Partner with the sales and marketing teams to align content with lead generation and nurturing efforts.
Manage relationships with industry influencers, guest writers, and media partners to expand content reach.
Repurpose content for different platforms and formats to maximize engagement.

3+ years of experience in content marketing, SEO, or digital marketing.
Proven track record of planning and executing high-impact content strategies.
Strong understanding of SEO, content optimization, and conversion-driven content.
Experience managing multi-channel content (blogs, podcasts, videos, reports, etc.).
Excellent writing, editing, and storytelling skills.
Proficiency with SEO tools (Ahrefs, SEMrush, Google Analytics, etc.).
Experience working in B2B, SaaS, or tech-related industries is a plus.
Core Competenciens
To succeed in this role, you should have:
Strategic Thinking: Ability to develop content strategies that align with business goals.
SEO & Content Optimization: Expertise in keyword research, on-page SEO, and CRO (Conversion Rate Optimization).
Storytelling & Thought Leadership: Skill in creating compelling narratives that position the company as an industry leader.
Multi-Channel Content Distribution: Experience in leveraging blogs, videos, podcasts, and social media for content dissemination.
Data-Driven Decision-Making: Ability to track content performance and optimize based on insights.
Collaboration & Communication: Strong coordination skills to work with internal teams (Sales, Product, Design) and external partners