Content Marketing Leader

Why we’re looking for you
We are seeking a visionary and results-driven Content Marketing Leader to develop and execute a world-class content strategy. The ideal candidate will drive brand awareness, thought leadership, audience engagement, and lead generation through high-quality, relevant, and compelling content. This is a leadership role that requires strategic thinking, creative expertise, and a deep understanding of content marketing best practices.
You’ll do
Conduct well-research on products, competition, industry, and marketing goals/objectives
Work with stakeholders to research and development content marketing strategies, plan and multi-channel content calendar: website, software, social media, email, webinar, partners
Copy-write content for inbound marketing activities such as blogs, helps center, ebooks, whitepapers, testimonials, newsletters, social media, tutorials, partners
Copy-write content for lead nurturing programs such as email campaigns, onboarding guides, help center articles
Generate data-driven ideas, insights, and solutions to improve and optimize content performance
Collaborate with the Marketing team & designer team in order to establish storytelling that is aligned with our brand standards & marketing objectives
Responsible for overall content goals, deadlines, performance, and KPIs
Manage related 3rd party content partners, vendors, and suppliers.
Lead and manage a team of content writers including task delegation, day-to-day operations, quality control, and training.

You Have…
Minimum Bachelor’s degree in Marketing, Business, Journalism, English Literature, PR & Communications, or related field
3+ years of professional experience related to content marketing
2+ years of experience in a managerial position
Excellent writing and proofreading skills
Strong communication and analytical skills
English: Equivalent to C1 or C2 proficiency
Knowledge of the fundamentals of SEO and keyword research
Knowledge of Inbound Marketing
Strong knowledge of various marketing, analytics tools & channels
Proven excellence across a variety of written content, with a focus on delivering and being measured by results (brand awareness, social proof, education, click-through, and lead conversion)
Nice to have
Experience in B2B or SaaS content production
Web and/or Graphic Design basic knowledge
Growth hacking knowledge or experience