Retention Manager (Edtech)

Retention Strategy & Execution: Develop and implement data-driven retention strategies to enhance customer engagement and reduce churn.
Customer Lifecycle Management: Map out the student journey and create targeted interventions at key touchpoints to improve satisfaction and retention.
Data Analysis & Insights: Utilize analytics and customer feedback to identify trends, pain points, and opportunities for improvement.
Personalized Communication: Work with the marketing and product teams to create customized email, SMS, in-app, and push notification campaigns to engage users.
Loyalty Programs: Design and implement student loyalty programs, incentives, and referral campaigns.
Customer Support & Feedback Loop: Collaborate with customer service teams to resolve user concerns and implement feedback mechanisms for continuous improvement.
Cross-functional Collaboration: Work closely with product, marketing, and sales teams to align retention initiatives with business goals.
Performance Tracking & Optimization: Continuously monitor key retention metrics (e.g., churn rate, engagement rate, repeat usage) and optimize strategies accordingly.

Bachelor’s degree in Marketing, Business Administration, or a related field.
3+ years of experience in retention, CRM, customer success, or lifecycle marketing, preferably in the EdTech, SaaS, or e-commerce industry.
Strong analytical skills with experience using data tools like Google Analytics, SQL, or CRM platforms.
Excellent communication skills, both written and verbal, with experience in crafting customer-centric content.
Proficiency in marketing automation tools and A/B testing strategies.
Highly organized with strong project management skills and attention to detail.
Passionate about education and student success.