Digital Customer Engagement Manager

Job Purpose / Mục tiêu vị tríThis role focuses on the operation and management of the Customer Engagement Platform (CEP), utilizing Salesforce Marketing Cloud to enhance customer engagement. The Digital Customer Engagement Manager will oversee platform functionality, execute use cases, and collaborate with stakeholders to ensure effective use of the CEP, from initial setup...

• Education: Bachelor's degree in marketing, Business, IT, or related field.• Experience:+ Proven experience in managing and operating digital marketing platforms, particularly Salesforce Marketing Cloud.+ Experience in executing and optimizing marketing campaigns.• Skills:+ Strong analytical and communication skills.+ Technical proficiency in digital platforms and solid coding.+ Project management skill.• Knowledge: Understanding of customer engagement...