Contents Marketer For B2B Market

Job Detail:
- Content Creation and Management: Producing engaging content (such as blog posts, videos, social media posts, and infographics) that attracts and retains customers. This content is often educational or entertaining and is designed to increase brand awareness and loyalty.
- Planning and management of website: Plan and manage the content of the company website and various product landing pages. Identify potential customers acquired through the website and collaborate with the CX team to support their conversion into paid customers.
- Market Research: Understanding the B2B Fintech market, including customer needs, preferences, and trends, is fundamental. Communicate with the headquarters' business team to identify potential customers for the product, segment target customers, and contribute to product positioning.
- Social Media Management: Managing the company's presence on social media platforms. This includes creating content, engaging with followers, analyzing social media trends, and running social media advertising campaigns.
- Advertising and Promotion: Creating and executing advertising campaigns across various media channels (like online - facebook, instagram, TV, radio etc.) to promote products or services.
- Brand Management: Developing and maintaining a strong, consistent brand identity across all platforms and materials. This includes creating brand guidelines and ensuring all marketing efforts align with these guidelines.
- Analytics and Reporting: Using data analytics tools to track the effectiveness of marketing campaigns, understand customer behavior, and measure return on investment (ROI). This helps in making data-driven decisions for future marketing strategies.
- Event Planning and Management: Organizing events such as product launches, trade shows, and conferences to promote products or services and engage with customers, partners, and stakeholders.
- Public Relations (PR): Managing the public image of the company and building relationships with the media. This includes writing press releases, organizing press conferences, and handling crisis communication.

Requested:
- Education : Bachelor of Economics, Marketing or relevant field.
- Experience: more than 3 years
- Proficiency in English and design tools, Power Point and Excel.
- A person who can derive results through data analysis and establish marketing strategies/
- In-depth knowledge of various social media platforms(Facebook, Instagram), best practices, and website analytics.
- Individuals capable of analyzing marketing performance using analytical tools like GA.
- Experience with branding/marketing campaign.