Brand Marketing Assisstant Manager

Job Title: Brand Marketing Group ExecutiveLocation: [Specify Location/Remote]Department: MarketingReports To: [e.g., Marketing Director/Head of Brand]
About the Role
We are seeking a dynamic and strategic Brand Marketing Group Executive to lead initiatives that elevate our brand presence, drive customer engagement, and ensure cohesive execution across all marketing channels. This role combines strategic thinking with hands-on execution, requiring expertise in brand management, digital operations, partnerships, and market intelligence.
Key Responsibilities
1. Brand Marketing
Develop and execute brand strategies aligned with company objectives.
Maintain brand consistency across all touchpoints (messaging, visuals, campaigns).
Analyze market trends to identify growth opportunities.
2. Social Media Management & Operations
Oversee social media strategy, content creation, and calendar planning.
Monitor performance metrics and optimize campaigns for engagement and ROI.
3. Website Management & Operations
Ensure website content is updated, SEO-optimized, and user-friendly.
Collaborate with IT/design teams for technical improvements and UX enhancements.
4. KOL/Influencer Partnerships
Identify, negotiate with, and manage relationships with influencers/KOLs.
Track partnership performance and adjust strategies as needed.
5. Media Buying & Performance Marketing
Plan and execute paid media campaigns (digital, print, OOH).
Analyze campaign data to refine targeting and maximize ROI.
6. Brand Sponsorships
Secure and manage sponsorships that align with brand values.
Evaluate sponsorship effectiveness and report on outcomes.
7. PR/Press Management
Craft press releases, manage media relations, and coordinate interviews.
Monitor media coverage and manage the brand’s public image.
8. Crisis Management
Develop crisis communication plans and lead rapid response efforts.
Mitigate reputational risks during sensitive situations.
9. CSR (Corporate Social Responsibility)
Design and implement CSR initiatives that align with brand values.
Communicate CSR efforts internally and externally.
10. Market & Competitive Intelligence
Conduct research on customers, competitors, and industry trends.
Present actionable insights to inform marketing strategies.
11. National Dealer Conventions
Plan and execute annual dealer conventions, including logistics and content.
Foster relationships with dealers to strengthen brand loyalty.

Qualifications
Technical Skills & Experience
Minimum 5 years in brand marketing, trade marketing, or consumer electronics.
Integrated marketing
Branding and Brand development
Online marketing strategy & channels
Social media marketing
Public relations Data normalization & analysis
Digital platform knowledge, including Facebook, Google, website CRM
The experience in Electrical Home Appliances is an advantage.
Education & Language
Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
Fluency in English.
Personal Traits
High ownership, self-motivation, and a results-driven mindset.
Strong problem-solving skills and ability to thrive under pressure.
Collaborative team player with excellent communication skills.
Advanced proficiency in MS Office (Excel, PowerPoint).