Digital Marketing Executive

Email Marketing & Automation
Plan, set up, and manage Email Marketing campaigns to optimize open rates, click-through rates, and conversion rates.
Utilize Email Automation tools (ActiveCampaign) to personalize and automate customer engagement processes.
Analyze Open Rate, Click-through Rate, and Conversion Rate to optimize email content, subject lines, and CTAs.
Performance Marketing
Set up, execute, and optimize advertising campaigns on Google Ads, Facebook Ads, and YouTube Ads to attract potential customers.
Analyze and optimize ROI, ROAS, and conduct A/B Testing to enhance campaign performance.
Research and propose advertising strategies tailored to the company’s products/services.
Optimize SEO for blogs, websites, and landing pages to increase organic traffic and improve conversions.
Performance Analysis & Reporting
Monitor, measure, and report marketing campaign effectiveness based on KPIs, ROI, and ROAS.
Analyze data from Google Analytics, Google Search Console, and Meta Business Suite to develop optimization strategies.
Provide improvement recommendations based on real-time data and market trends.
Content Creation
Write compelling ad copies, emails, and landing page content to attract and persuade customers, improving conversion rates.
Collaborate with designers and video editors to create engaging marketing content across platforms (Facebook, Instagram, TikTok, YouTube, website, etc.).

Minimum of 2 years of experience in Performance Marketing, with a strong preference for expertise in Facebook Ads and Google Ads optimization.
Experience in Email Marketing & Automation implementation and optimization.
Knowledge of SEO & Website Optimization, with experience using tools like Google Search Console, Ahrefs, SEMrush, etc., for website performance analysis.
Strong Marketing Data Analysis skills, with the ability to measure campaign performance and optimize for ROI and ROAS.
Experience in Content & Creative Marketing, including ad content creation, landing page optimization, and conversion-focused copywriting with images and videos.
Basic landing page design skills are a plus.
Experience in multi-channel marketing campaigns and cross-departmental collaboration.
Data-driven mindset, with the ability to analyze and make decisions based on data insights.
Ability to work independently and in a team, coordinating with different departments to achieve common goals.
Creative and experimental mindset, willing to test new marketing strategies for campaign optimization.
Highly recommended: Think positively, act proactively, and embrace a "can-do" spirit.