Chuyên Viên PR -Truyền Thông (PR-Communication)

MAIN ROLES: This position will be in charge of Content Marketing Strategy and Media/ Press/ Celebs/ KOLs/ Stylist relationship management for Brands RESPONSIBILITIES: 1. Communication Plan & Content Marketing: • In charge of Communication Plan. • Writing creative & inspired contents (Online and Offline) for website, social media channels, promotions, events, email marketing, SMS ads, ... • Writing and editing PR articles, press releases. • Develop and manage contents (including content writing, content presentation, image ideas) on all channels in the integration of content programs with brand campaigns. • Collaborating across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives 2. MEDIA/ PRESS/ Celebs/ KOLs/ Stylist relations: • Liaison with the press to communicate messages from the brand. • Building strong working relationships with members of the press and digital media. • Writing and distributing press kits to targeted media • Promoting news stories and new products / collections/ features of the brands to the media • Creating the network of KOLs which can influence the conversation and build trust based on our targeted messages to the right targeted audiences • Adding value to PR/SM/MKT/EVENT/CONTENT/CRM activities by a high engagement of suitable KOLS network. • Ensuring the content & images of social media posts of celebs and KOLs will be in line with campaign key message, brand guideline as requested. • Participating in event management, including launching events, press conferences, and promotional events. • Manage PR aspect of a potential crisis situation. 3. Other Admin tasks: • Communicate between partners and team to complete contracts, billings, etc • Deliver reports, analysis, and other tasks as requested