Forbes Vietnam is seeking a passionate and customer-centric CRM Executive to revolutionize our engagement strategies and foster lasting relationships with our diverse community of Forbes Vietnam Women, business leaders, and magazine subscribers.As a CRM champion, you will harness the power of data-driven insights to craft personalized experiences, maximize customer loyalty, and drive sustainable growth. Your expertise in CRM execution and analysis will be instrumental in shaping our customer-centric initiatives and expanding our reach.
Customer Relationship Management
Forge authentic connections with our Forbes Vietnam community (Women and Business members) and magazine subscribers, cultivating loyalty and advocacy.
Understand individual preferences and interests to tailor offerings and exceed expectations, creating personalized experiences that resonate.
Implement innovative engagement strategies that attract, convert, and retain customers, fueling community growth and brand awareness.
Gather and analyze customer feedback to continuously refine our products and services, ensuring a customer-centric approach at every touchpoint.
Maintain accurate and up-to-date membership records, including contact information, membership status, and renewals.
Ensure Chapter activities comply with Forbes Vietnam's regulations and guidelines.
Track and report on Chapter progress towards goals, such as event attendance, membership growth, and member renewals.
CRM Execution and Optimization
Execute CRM initiatives and campaigns to optimize subscriber acquisition, engagement, and retention.
Collaborate with the Development Team to build and maintain a CRM system for managing customer data, segmenting customer lists, and personalizing communication.
Monitor and analyze customer behavior, engagement, and conversion rates to identify areas for improvement.
Data-Driven Insights & Impact:
Generate comprehensive reports on customer service performance, subscriber engagement, and delivery processes, illuminating key insights to enhance customer satisfaction.
Leverage data analysis techniques to uncover hidden patterns and trends, transforming raw data into actionable recommendations that drive business growth.
Present data-driven insights to the management team, highlighting strategic opportunities to optimize CRM operations and achieve overarching goals.
Customer Service Excellence:
Oversee all aspects of customer service operations, ensuring prompt, professional, and empathetic resolution of inquiries, complaints, and feedback across multiple channels.
Continuously monitor and elevate customer satisfaction levels through proactive communication, effective problem-solving, and a commitment to exceeding expectations.
Bachelor's degree in Business Administration, Marketing, or a related field.
Minimum 2 years of CRM role, ideally within the publishing industry or a membership/subscription-based business.
Exceptional communication skills, both verbal and written, with the ability to build rapport and trust with diverse stakeholders.
A strategic problem-solver with a knack for conflict resolution and a data-driven mindset.
Proficiency in CRM software and tools, with a passion for leveraging technology to enhance customer experiences.
A collaborative team player with a can-do attitude and a passion for delivering exceptional results.
Fluent in spoken and written Vietnamese and English.
Strong team player with a positive attitude.