Marketing Executive – E-Commerce

E-commerce Operations Management: Campaign Planning and Execution: Manage and optimize the performance of the company’s e-commerce channels (website, e-marketplaces such as Shopee, Lazada, Tiki, Tiktok shop etc.). Oversee product listing, descriptions, images, pricing, and stock levels to ensure a seamless shopping experience for customers. Develop and implement promotional campaigns tailored for e-commerce platforms, including flash sales, seasonal promotions, and exclusive online deals. Collaborate with internal teams and external partners to execute digital marketing initiatives. Performance Analysis and Reporting: SEO/SEM Optimization: Customer Engagement and Retention: Content and Visual Marketing: Competitor and Market Research: Monitor, analyze, and report key performance metrics, including sales, traffic, conversion rates, and ROI. Utilize data insights to improve campaign performance and user experience. Optimize e-commerce platforms for search engines to improve visibility and ranking. Manage and execute pay-per-click (PPC) campaigns to drive targeted traffic. Implement strategies to enhance customer loyalty and repeat purchases through personalized marketing efforts. Handle customer feedback and coordinate with relevant departments to improve satisfaction. Collaborate with the third party to develop engaging content and visuals tailored for e-commerce platforms and social media channels (Facebook, Tiktok, Yotube) Ensure brand consistency across all online channels. Conduct regular market research to stay updated on industry trends, competitor strategies, and customer behavior. Propose innovative solutions to maintain a competitive edge.