Product Marketing Manager/ Assistant Manager

We are seeking a Product Marketing Manager with a strong background in market research, competitive benchmarking, and product strategy within the automotive or automotive accessories industry. This role is pivotal in driving data-driven decisions for product positioning, competitive analysis, and sales enablement.The ideal candidate must have hands-on experience in product analysis, understand market dynamics, and possess the ability to train and support internal teams, particularly in sales and marketing. Key Responsibilities:1. Product Benchmarking & Competitive Analysis• Conduct detailed competitor benchmarking, analyzing features, pricing strategies, and market positioning of key automotive accessories (e.g., dashcams, head units, TPMS, etc.).• Work closely with Sales, Marketing and R&D teams to define product differentiation strategies and identify gaps in the market.• Develop and maintain a competitive intelligence database to track industry trends and evolving consumer preferences. 2. Market Research & Consumer Insights• Design and execute market surveys, analyzing industry trends, customer needs, and pain points.• Provide data-driven recommendations on product development and marketing strategies based on real-time market insights.• Identify and define customer personas, ensuring that product positioning aligns with actual market demand. 3. Product Positioning & Go-To-Market (GTM) Strategy• Work with marketing and sales teams to craft compelling product messaging, ensuring alignment with customer expectations and competitive advantages.• Assist in defining GTM strategies, including launch plans, pricing strategies, and promotional campaigns.• Ensure consistent product communication across all channels, including digital marketing, sales collateral, and dealer networks. 4. Training & Sales Enablement• Develop and deliver product training programs for internal teams, resellers, and partners, ensuring they understand product USPs and key selling points.• Support the sales team by providing data-backed arguments and competitive insights to enhance their pitch and negotiation skills.• Create technical documentation, sales guides, and training materials for both internal and external stakeholders.