Senior Content Marketing

We are seeking a Senior Content Marketing Specialist with a strategic mindset, strong content creation skills, and deep expertise in e-commerce & technology marketing. You will play a vital role in shaping and executing Gearment’s content strategy. Your mission is to increase brand awareness, attract potential customers, and drive conversions across multiple channels. Develop and execute a content strategy aligned with business goals to enhance brand visibility and customer acquisition. Establish and enforce content guidelines to ensure consistency in tone, style, and messaging. Create, edit, and optimize high-quality content across various platforms, including articles, blogs, brochures, social media, video content, handbooks, newsletters, digital ads, SEO content, and event POSM. Audit existing content and analyze content performance metrics to drive continuous improvements. Track, measure, and refine content strategies to increase ROAS for both organic and PPC campaigns. Stay updated on market trends, customer insights, and competitor activities to inform content strategies. Collaborate cross-functionally to ensure cohesive messaging and brand positioning.